We have covered topics from conflicts of interest, gender relations and commentary.
Considering the heavy-hitting nature of those subjects, today’s discussion may seem to be somewhat trivial, but I can assure you it is not.
Typos seem like a minor issue. As does a slight statistical error. But they are actually deceptively damaging.
I can’t count how many times I’ve been reading a newspaper article or watching ESPN and I noticed a small typo in an athlete’s name.
Or I noticed that they had calculated a pitcher’s ERA incorrectly.
My initial reaction, even as a journalist myself, is to think, ‘Wow, even I know that! How could they mess that up when they’re paid so much.’
In actuality, even though I may think I do, there is no way I’m more knowledgeable about sports than journalists working at ESPN.
It’s very possible that the mistake was just that, an actual typographical error that anyone can make. Or it may just be a misspelling that I happen to know is wrong that someone missed in proofreading.
But regardless of the real reason for the mistake, I am proof that a viewer, reader, or listener will pounce on that and the mistake could mar their opinion and perception of the journalist’s or outlet’s credibility.
All because of a small, stupid error!
These lapses in perceived credibility can be fixed just by spending a bit more time looking over your work.
That seems like a small sacrifice for such a big potential payoff.
No comments:
Post a Comment